Hi, I'm Nina and this is my blog. This is a place where I will share bits and pieces that I like from all over the place - fashion, beauty, art. Some of it will be new work I've done, some of it will be work other people have done and some will just be stuff I like and hope you will too.
30/10/2010
29/10/2010
Money can't buy style #2
28/10/2010
Bermondsey Street Fashion Show 2010
Forget Botox - use sellotape
They look like brown paper, but you moisten one side and glue it to your forehead for four hours, or ideally overnight.
By stretching out the skin, wrinkles are smoothed when you remove the patch — although the effects might not last much longer than a sojourn down the red carpet.
Hells Angels suing Alexander McQueen
The Hells Angels Motorcycle Corporation is suing Alexander McQueen for breach of trademark, after the fashion house featured motifs similar to its famous winged death head.
Lawyers for the motorcycle gang cited four products from the late designer's final collection, created shortly before his suicide in February this year.
They named the £895 'Hells Angels' jacquard box dress, and a £300 knuckle-duster ring in the complaint, as well as a scarf and a handbag.
As long as I'm higher than the Queen
25/10/2010
Amy Winehouse for Fred Perry
Amy Winehouse presented her new Fred Perry line on Friday. What is the last time you saw Amy looking so good?
24/10/2010
Galerija Emporium review
22/10/2010
19/10/2010
Stoli vodka ad - twitter co-founder talks to himself!
Child labour?
18/10/2010
17/10/2010
14/10/2010
13/10/2010
The GAP logo - PR using social media in a great way
Now that Gap has gone back to its old logo, can we all agree that this was a publicity stunt? After seeing how everything unfolded, there is no doubt that this was a well-strategized and executed plan. Gap is one of the most recognizable and reliable brands in retail. As consistent as their company is, it is difficult for a brand to come up with a story or change that creates a new buzz surrounding their brand. In came the change to their classic Gap logo.
While everyone was bashing Gap for the change and creating false Twitter accounts, I can’t help but picture Gap and the PR team who put this into play sitting back, laughing, and watching their plan take form. Regardless of the opinions being expressed, all publicity was great publicity for Gap Inc. Their brand exploded virally over night.
After analyzing this situation, there are a couple aspects that stood out to me that tell me that this was a publicity stunt. First, look at the timing of the “logo change.” We are in the middle of fall (the high season of fashion) and rapidly approaching the holiday season. Gap is always consistent during this time, but now when people start to hit the mall as the weather changes and presents need to be bought, the Gap name is more than fresh in their minds.
Second, the new Gap logo is hardly new. As I realized today while putting on a Gap button down shirt of mine, Gap clothing has had the new Helvetica font on their tags for longer than I thought. The only difference was that the tags stayed true to the navy background. People were up in arms over a big change when it had technically been there all along.
Now that Gap has officially stated that they will be sticking with the old logo, I must say job well done. They created as much as buzz as the company has ever seen in one week without having to change their product, store, or brand. Other than being seen online, I am fairly certain that the new logo was never printed anywhere.
Gap Inc. and the PR team behind this understood the power of social media and the Internet. They created the conversation around their brand. As PR people and communicators, we must understand the power of conversation and what it can do for a brand. Creating the conversation may take sacrifice and controversy, but once the conversation has been started, there’s no telling how far it may go in social media.
I love Gap’s consistency, but now they have added a whole new aspect by making themselves a tech savvy and socially conscious brand. They are either geniuses for the publicity stunt or they are smart for listening to their customer’s demands for the old logo. Either way, Gap is sure to benefit from this, and will be an even larger player in the holiday market. Christmas come early for Gap’s PR.
Courtesy of Harrison Kratz
05/10/2010
E! to start with new Kardashian reality show
It's time for Kim & Kourtney take New York. After Keeping up with the Kardashians, Kourtney & Khloe Take Miami and Spin Town (produced by Kim Kardashian) the sisters are back with yet another show. This time they move to NYC in preparations to open their new Dash store. We shall see what the autumn brings us!
And the new Britain's Next Top Model is ...
04/10/2010
Wonder-Men Underwear
Marks and Spencer will start selling its new product frontal enhancement on Oct 15. Now we shall see how the sales will go!
October 4 = Vodka Day
Get your cocktail shakers ready - October 4th is National Vodka Day and vodka is more popular than ever! So grab your Martini glass and shake the following ingredients to make a brand new Cosmopolitan:
2 parts Cointreau
2 parts Cranberry Juice
1 part Lime Fresh Juice