America's Next Top Model upgrades judges

New, cycle 15 of America's Next Top Model, which premieres September 8, will host hight profile fashion names - photographer Patrick Demarchelier, photographer-director Matthew Rolston, and designers Diane von Furstenberg, Zac Posen and Roberto Cavalli will offer critiques.

The magazine's editor, tastemaker Franca Sozzani, will also serve as a guest judge, and the winner will appear in a six to eight page spread in the magazine early next year, as well as another spread in the May 2011 supplement, Beauty in Vogue. Previous winners have appered in more consumer-firendly Marie Claire, Jane and Elle.

The show has dropped in ratings in recent years. Last season averaged 3.3 million viewers compared to its high of 5 million in 2004.